Olotu was first conceived in front of a beach hut in the Indian Ocean – when we holiday, we always take time out and list all our wildest dreams. After writing down the concept of Olotu too many holidays in a row, we knew the time had come to start making it a reality.

In February 2017, we decided to pursue our dream of bringing tradition African prints to life on modern high street fashion combined with the comfort & styling of modern fabrics. The appeal of traditional African prints is self-evident, but they are only available on stiff batik wax print fabric and manufactured by your local African tailor. We’re passionate about preserving the history of African fashion and showcasing its bold and vibrant prints to the world, but we want to put our modern spin on it.

Here’s our story so far, after 10 months our dream is a reality with our first collection available for pre-order:

OK. So our dream has finally moved from talk, to our ‘vision board’, to materialisation. As with a lot of start-ups we have limited funds and since we’re not willing to compromise on quality, we’re launching with two sweats and two Ts – don’t panic though, we’ve got lot’s more designs dropping soon.