Olotu was conceived with the idea of re-inventing african fashion. Dissatisfied with basic apparel manufactured from stiff wax prints, our vision is create strikingly-bold prints inspired from traditional patterns, but modernised and digitally crafted for comfort and fit.
Every print tells a story. We are passionate about preserving the history of African fashion, showcasing its bold and vibrant prints on modern highstreet fashion combined with the comfort & styling of modern fabrics.
Our Core Values
| Ethical | All our products are ethically sourced and sustainable.
| Quality |Our products are digitally crafted & engineered to meet the highest standards.
| African| Our prints are unapologetically African. We are here to make African fashion accessible.
| Re-inventing African Fashion |
|translation| ‘champion’ // ˈtʃampɪən //
|definition| a person who has won a series of battles and come out on top, surpassing all rivals.
"I am not African because I was born in Africa, but because Africa was born in me."
All people of African descent, whether they live in America, Europe or in any part of the world are Africans and belong to the African nation. As diaspora across the globe we have a sense of belonging and a strong connection to our heritage.
At Olotu we are passionate about making African heritage inspired fashion accessible to all who feel the connection.
Got questions? Go to our Customer Care section to find out more.