Olotu was conceived with the idea of re-inventing african fashion. Dissatisfied with basic apparel manufactured from stiff wax prints, our vision is create strikingly-bold prints inspired from traditional patterns, but modernised and digitally crafted for comfort and fit.
Every print tells a story. We are passionate about preserving the history of African fashion, showcasing its bold and vibrant prints on modern highstreet fashion combined with the comfort & styling of modern fabrics.
Our Core Values
| Ethical | All our products are ethically sourced and sustainable.
| Quality |Our products are digitally crafted & engineered to meet the highest standards.
| African| Our prints are unapologetically African. We are here to make African fashion accessible.
| Re-inventing African Fashion |
|translation| ‘champion’ // ˈtʃampɪən //
|definition| a person who has won a series of battles and come out on top, surpassing all rivals.
Got questions? Go to our Customer Care section to find out more.